Ugobe's Open-Source Strategy for Pleo the Robotic Dinosaur

Abstract

The autonomous robot dinosaur Pleo is UGOBE inc's latest creation. Pleo will feature an Open-Source software development kit which will allow its users to customize Pleo's internal software. This talk will discuss the Open-Source side of UGOBE's marketing strategy and how it to capture a wider user base and enhance the product.

About John Sosoka

John Sosoka brings inspired ideas to life at UGOBE and heads the technological innovation at the company. Recently he co-founded and was CTO at Neurosmith. Under Sosoka's technical leadership, this educational technology toy company grew to $12M in sales and won almost every major toy industry award including the "Most Innovative Toy Of The Year" (TOTY). In 2003, Neurosmith was acquired by Small World Toys. Prior to Neurosmith, Sosoka held senior executive positions at Davidson & Associates, Emerson Technologies and the Technology Application Group.